Who are we?

Our Schtick



Howdy, I’m Joe Berman.  I am so grateful that you took the time to learn a little more about our funky bike shop. At the risk of boring you, here it goes, my story:


It was 2009. Combining my passion for cycling with industry experience, I decided it was time to leave the corporate side of cycling, and strike out on my own with Sunday Cycles. With support from family and friends, a wing and a prayer, and some naive ambition, I built my Phoenix based bicycle shop with grassroots ethics—each new customer became a new friend, I treat people like people, and I strive to OVER-exceed EVERYONE’S expectations EVERY time.

I spent months researching and negotiating the brands we carry so I could bring my guests only the best quality brands in Phoenix at the best prices. I take pride in carrying several brands that focus on one type of bike.  Brands like Felt, Ibis, Yeti, Surly, Kona, Salsa, Niner, Santa Cruz, and Ventana. These brands put relentless research and development into making arguably some of the worlds best bikes, not pouring countless dollars into marketing and hype. These bikes are on the cutting edge of our industry, and these bikes exceed riders expectations. My shop carries the high-end bike- bling you would expect from a boutique; Fox, Kali, Chris King, Contour, Mavic, Cycleops, NoTubes, Speedplay, Crank Brothers and more. Humbly, I believe I have done a great job balancing these high-end brands with unbeatable quality and value from our other great brands for the whole family, like Fuji Felt, Breezer,and Marin. Because not every can or wants to buy a bike that costs as much as a used car.

Shop with confidence at Sunday Cycles. A great deal of bikes we sell, we special order.  Knowing how to size you correctly and customize a frame-up complete build takes the knowledge of pro’s like us. We have proven ourselves as a statewide destination for hard to fit cyclists, custom bike builds, and expert wheel-smiths. Count on Sunday Cycles to match your family with the right size bike for the right need .

Remember, we strive to offer the best price around when possible  but more important than saving a few bucks is having a shop you can count on for; fast and consistent service, personal relationships, sales with integrity, community involvement, bicycle trail advocacy, and a great experience every-time.  WE ARE THE EXPERTS IN THE AFOREMENTIONED!!

Located in the heart of Phoenix, our eclectic bike shop is a hangout as much as a gear destination. In 2012 Sunday Cycles was recognized in a New Times article as being one of the best bike shops in the entire city. We are a proud member of the Paradise Valley Chamber of Commerce, and we are very active in the growth of our mountain and road bike community. The staff wants everyone to feel at home—stop in and make yourself comfortable at the “coffee” bar to share your latest bike story or a joke. Our coffee and espresso is always on us, and the kids are always welcome to free juice boxes and fresh movie theater popcorn. Our colorful and lively crew has over 25 years of bike shop experience, and we are elated to give you an education while you have a cold beverage or a nutrition sample.

Sunday Cycles offers amazing service to everyone, every time. Regardless of the bike you ride, the speed you ride it at, or the distance you go, we are happy to see you every time you come in. Top rated sales and service. From 12 and 24 hour adventure racers to aspiring triathletes, weekend cruisers, and everyone in between, come see for yourself why the Phoenix is shifting gears and choosing Sunday Cycles as their cycling parts and service destination.

Sunday cycles is THE bicycle store, outdoor gear store and camping gear store in Phoenix Arizona 85032.

Rubber side down,

Joe Berman


Chief Toilet Scrubber