Arizona to Mexico fat bike adventure world premiere on

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Arizona to Mexico fat bike adventure world premiere on

Fans, the day has finally come. I am so excited to share with you the full length video world premiere of my fat bike adventure through Mexico last December. It is being featured on right now. Filmed by our friend and action photographer Devon Balet from Devon Balet Media, this trip was an epic four day adventure that will never be forgotten. Sunday Cycles own Joe Berman, along  Dirty from and pro mountain bike racer Travis McMaster this was truly a Mexillent adventure aboard Surly Bikes and Salsa Cycles with Osprey Packs, KEEN, LOUIS GARNEAU, CONTOUR cameras. Enjoy the world premiere and leave us your thoughts and comments below.

Welcome our new baby

Here at the old SC, we are super particular about what brands we bring in and why.  We have chosen our brands based on three factors.  All our brands possess the following: They are cutting edge and forward thinking, incredible over-all value for the customer, and excell in customer service and warranty.  That being said, we are very pleased with IBIS, Niner, Santa Cruz, Surly, Kona, Fuji, GT, Salsa, Ventana and our other brands, we were just lacking a lifestyle brand to appeal to the fine folks that aren’t shredding the trails, or tearing up the tarmac. Thus we are very pleased and proud to announce the addition of  Electra Bicycles and Cruisers to our lineup of amazing products.

We will be hosting the valleys largest selection of Electra accessories, a huge variety of bikes, and the service to go along with such a reputable brand.  With their patented “Flat Foot Geometry”, Electra bikes may very well be the epitome of riding an easy chair with the lightweight benefits of a bike twice its cost. Take a moment, browse their site, and let the cruising begin!!

Thanks for being a Sunday Cycles Fan!!!

Sorry bikes!

Its’s going to be 70 and sunny here in Phoenix today.  One of those days that the gifts of life are too many that they keep you from getting out and riding.  On a day like this, I could easily get five or six hours of saddle time without batting an eye.  I plan on riding December 31st and January 1st as I want to start and finish each year doing what I love the most.

Ever have one of those days, some of those days, too many of those days in a row when you walk past your bikes and feel guilty?  Mere mortals can’t comprehend or understand, it’s a cyclist thing, regardless of your level.  

For me, my bikes are like my dog.  I feel a need to take em out once a day, run em around, work em til their tongue flops out of their mouths.  When I don’t, just like my dog, they just stare at me, with that sad long handlebar face, slumping tubes and all.  As if they are saying “Joe, are we going for a ride, huh, hey Joe, oh were you walking to the door, or by the door. Please, please, please, take me for a fricking ride, squirell”

Maybe it’s just me, but my bikes need to go out once a day, or they’ll poo and pee all over my house and tear all the Dirt Rag magazines up.


Behold the Uber Pug!!

HOLY SMOKES !! My buddy Corb is here at Sunday Cycles, We helped him build a custom 26″ mountain bike wheelchair handcycle. He just turned me onto this, and I just lost it. Epic coolness

Scroll down to the handycle with the Larry 3.8 tire. Click on the link for the Explorer 2! Oh dear me that is. cool. Click on the link for the Explorer 2!


Behold the Uber Pug!!

Two Frickin Years!!!

What a long strange trip it’s been.  Two years ago today, we opened our little bike shop with 12 bikes on consignment, one stand, and a couple accessories.  The economy was at it’s worst, and the holiday shopping season was over.  

A wing and a prayer, that’s what we opened with.  No money in the bank, no big mack daddy bank roll, or big time backer.  Just a couple  dudes with a dream, and just dumb enough to pursue it. I’m amazed every day at how far we have come in so many ways.  We truly are the Peach Pit, The Regal Beagle, The Cheers to our Bad News Bears. The last two years have been an “organic” experience.  I couldn’t have, no matter how hard I tried, wrote the script for this place.  Our customers, their experiences, their bikes, and their needs are what truly dictated where this shop has gone and is going.  

We have remodeled, three times. We have repainted twice, added 2 more stands, a 16 foot coffee bar, dropped three brands of bikes, and picked up 15 more. We won local accolades, sponsored charity rides for Parkinsons and other causes, built a kick ass cycling team full of podium finishers, and great cyclists of all levels. We have fed beer and hot dogs to hundreds and hundreds of weary cyclists at races with our “Famous Sunday Cycles Weenie Wagon” and adult beverages. We have lost friends, and made new ones.  We have sent customers to Iraq and Afghanistan, and seemingly got different ones back from the same war.  We have added Blake Tilker, probably one of the best mechanics, wheel builders, and over all great guys in the state. We have sponsored two RAAM teams and sent our mechanics out to wrench for some of the best cyclist in the country.  We have been top five fundraisers for the Tour De Cure for Diabetes. We have, with the help of our customers, donated over 130 bikes to needy children.  We sponsor and support military cycling teams nationwide.  We have had cycling legend John Howard teach fit to our staff and personally fir over 15 people in our store. We have just come so far in two years.

We also need to give credit to a few friends who have helped us out greatly along the way, and without their support, we wouldn’t be who we are today:  Fatsos Pizza    Animal Medical Services

So where do we go now?  What direction do we head? We say,  just keep it organic, let the tides decide.  Do what we do: Love bikes, love our customers, love making races fun, keep trying to be better, different , pioneers and visionaries.  Keep trying to build the Phoenix cycling community, and overall, just keep doing what the shop tells us. Heck, any idiot can do this, we’ve proven it!!

From the bottom of our hearts, we thank you all for everything, it’s you who kept our door open, it’s you who believes in us, it’s you who is Sunday Cycles, and for that we are grateful. Please, continue to join us as we grow.  There are some amazing new things happening for Sunday Cycles and this community in 2012, just you watch. Continue to give us feedback, gripes, low blows, and purple nurples. Continue to write good reviews, give referral, and bring friends in.  But most important, sticking with our motto “cash or company, we’ll take either”, just hang out, often, and without intent.  Our house is your house, always has been, always will be.  Welcome Home!!

Thanks and Happiest of Holidays,

Joe Berman and Jay Levine

Mexican Fat Bike Adventure Part 1

Wow, amazing, ass kicking, bonding, exhausting, calorie burning.  Those are but a few words I would use to describe what turned out to be one of my best cycling experiences of my life.

Thanks to a crosstown ride from Boulders On Broadway, we headed out, the four of us, Travis Mcmaster, Dirty Biker, Devon Balet, and myself, for what would be 6 days of fat bike hustling across the desert and muddy ocean deltas of Sonora B.C. Mexico. With the two Surly Pugsleys, and the two Salsa Mukluks in two, it was on.

We show up at Nenas Mexico shuttle service with a reservation for four and bikes.  We arrive at this shady little strip center on the west side of Phoenix that looks more like Mexico than Mexico itself.  Corny, the owner tells us that the shuttle they use won’t work for us, and that if we come around back we can check out the 1992 Chevy Astrovan that can take us and our bikes across the border.  This thing is sitting on blocks, with the drive-train laying on the ground and some dude wrenching away underneath it. He tells us that we all have to pay double and the back seat could come out to accommodate our fat bikes, to which we obliged, and proceeded to wait for the drive train to be reattached, the oil changed, and the battery jumped.  Roar, this piece of shit fires up, we pile in, and proceed towards La Cholla Mexico drinking beers with the driver all the way!!!

Long story short, we roll into La Cholla Mexico around 10:30 at night, ride a few miles and find ourselves pouring back a few shots and some fine Indio cerveza.  We are told by the locals that we could safely sleep on a playground up the street.  We head out around midnight, find camp, and post up for the night.  This town was bare, nothing but empty homes, which seems to be a common theme in Mexico.

We awoke the next morning to an oncoming downpour.  Sheets of rain, sleet, and hail pouring down on what is to be our first day of 200 some odd miles of bike touring through muddy bogs, dirt roads, highways, and beaches.  Finally, around noon, the rain ceases and we head out through huge puddles on what would be four-six hours of thick, exhausting, and challenging beach/mud bogging.

The beach was tacky as can be, fun to ride on, and huge.  It seemed to go from sea to shore for a good quarter mile plus, at points even more.  This was no stroll in San Diego people.  At certain areas, we would have to pedal so hard for a good 1000 yards, that if you stopped, you and the bike would sink two feet deep.  All you could do was drop to the granny gear and pedal like you were pedaling a Mack truck up a big hill.  At the end of each of these bogs, you felt more and more invigorated, yet exhausted each time.  My chamois was rubbing me dry, and the burning was becoming unbearable.  Dirty reached into his ditty and pulled out a small tube of Dznuts medictaed chamois cream, what turned out to be the unsung hero of my trip, and on we rode, painlessly there-after. Remember, my “clown”bike was weighing in at an easy 65 pounds with all the gear I had packed, and with the 3.8 inch tires at 10 psi, we did our best to float along whenever possible.

I was so grateful to have my Keen Springwater cycling shoes with me.  I highly recommend them for this type of adventure as they resisted water well, dried very quick, were super cush to walk in, and had an awesome toe overlap that came in hand time after time.

As we rode along the delta,  we jokingly laughed about whether or not you could get a flat on seas shells, as we literally rode almost what seemed a virtual road of shells for quite some time.  No sooner did the laughing end,, then Travis got himself what would be our first of 7 flats for this trip.  Flats are part of the deal, but fat bike flats, combined with 65 pound bikes, and exhaustion, make for a lot of work, and lots of mental defeatism.  I’ve met guys that were chick magnets, but my buddy Devon Balet is truly a “flat magnet”.

These deltas were amazingly challenging.  To give you an idea of just how tiring and challenging the terrain was, we found that given their size and difficulty, it was easier to lay the bikes down and waid through the fingers of ocean that separated the delta. We would be searching in turns for a quick route through the ocean at waist level, rather than ride an extra half mile round trip around the fingers. All in all, the first day was en eye opener.  About 12-15 miles in 5-6 hours of hardcore mud bogging, delta fording, and adjusting, to what would be the beginning of 4 more days of fat tire bliss.

The night came to an end as we “borrowed” shelter behind a sandy knoll on a seemingly abandoned ranch that we borrowed for the night.  It was 6:00, freezing cold, literally, and dark.  I was so beat and poorly prepared for the amount of calories we were burning already, that I literally just fell over twice in the last 10 minutes of the leg of the first day. I was grateful to stop, pull off my shoes, and jersey and let my amazing, and lifesaving Smartwool underwear, tee-shirt, socks, and arm warmers do what they do best, not stink and dry fast. As the sunset, we watched dolphins and cranes playfully celebrating our first day of fat tire bliss in the sunset.  It was the perfect ending to the perfect day.

Pink Bike

This girl came in my store today. She had come in a few years prior looking for a bike.  She never bought one because she wanted a pink bike.  We for some reason did not have any pink bikes at the time.  I told her we could order her one, but she wanted one that day.

So today she comes strolling in, again, asking for a pink bike.  She had not bought her pink bike yet.  3 years later, we had one pink bike in stock.

She liked it and she bought it.

Just a random story, about a pink bike.  And a crazy girl.