Because of my bicycle

I remember, back in sixth grade, my family would drive past the Snohomish Slu, past the blackberry bushes, past Marymoor Park where the Olympic Velodrome sat and continue until we reached our destination in old Town Redmond. One day, I gotup the nerve to ride my 1985 Peugeot road bike on that same route. I cut off my sisters Espirit stretch-pants to make some homemade cycling shorts and headed out. Like it was happening right now, I can smell the fresh, fuzzy, wild blackberries as I rode by then stopped to eat handful after handful, I can hear the river I rode alongside as it sliced through foamy rocks and brush guiding me along, cheering me as we rode together. I can feel the soft wind and taste the goodness of the fresh forested air. I would continue on as I rode into the park and, snuck around the tall gates, and rode my tank of a Peugeot around the velodrome with a smile that extended way beyond ear to ear. I rode up and down those Velodrome walls as fast as I could for hours and hours on end clad in my sisters cut off stretch-pants feeling like I was racing in the Tour De France. Pure Bliss, unadulterated. Those first environmental senses that only cycling bestows still and always will course through my veins. My first memories of freedom, independence, and adventure. My family would take that drive a thousand more times, as I stared longingly through the foggy back window of my moms Oldsmobile knowing how much more amazing the trek would be if it was by bicycle. I would ride it a hundred times thereafter, going farther each time, faster, and longer with impunity. Though 31 years ago and thousands of miles away, I can still see it, still touch it, still hear it, smell it and taste it, that whole route, because of my bicycle. Because of my bicycle. Because of my bicycle.



Phoenix Arizona Bicycle Shop; Sunday Cycles, announces addition of BMC Bicycles

1Press Release: For immediate release February 27, 2014 8:43 a.m.

In the never ending pursuit to find the absolute best bikes on the planet to serve and exceed their customers needs, Sunday Cycles Bike Shop of Phoenix Arizona announces the addition of Swiss made BMC bicycles to their brand lineup.

Sunday Cycles states “The attention to detail in frame-building, component spec’s and cutting edge race and cross country bred geometry and suspension of their mountain bikes as well as the prowess, history, and peloton packed lineup of their road bikes makes BMC road and mountain bikes a natural fit for our customers here in Phoenix and Scottsdale”

Sunday Cycles would also like their clientele to know that they have VIP access to 2013 closeout mountain bikes and road bikes available at up to 40% OFF.



sunday logo

Sunday cycles is THE bicycle store, outdoor gear store and camping gear store in Phoenix Arizona 85032.


Sunday cycles is THE bicycle store, outdoor gear store and camping gear store in Phoenix Arizona 85032.

Now accepting gently used camping gear and outdoor on consignmennt. We get you top dollar!!!

Arizona to Mexico fat bike adventure world premiere on

Click on the image to get the link to

Arizona to Mexico fat bike adventure world premiere on

Fans, the day has finally come. I am so excited to share with you the full length video world premiere of my fat bike adventure through Mexico last December. It is being featured on right now. Filmed by our friend and action photographer Devon Balet from Devon Balet Media, this trip was an epic four day adventure that will never be forgotten. Sunday Cycles own Joe Berman, along  Dirty from and pro mountain bike racer Travis McMaster this was truly a Mexillent adventure aboard Surly Bikes and Salsa Cycles with Osprey Packs, KEEN, LOUIS GARNEAU, CONTOUR cameras. Enjoy the world premiere and leave us your thoughts and comments below.

Pedaling with Parkinson’s: My dad’s great win at the Tour De Tucson

 In 1995 my father was diagnosed with Parkinson’s, and in 2008, Alzheimer’s. In the prime of his life he was a renowned Clinical Psychologist, a pain in the ass, and a great dad—funny, strong and trustworthy. Now he spends his days in a nursing home playing with dolls he steals from old ladies.

About five years ago, my dad got a hankering to join me in the El Tour De Tucson. I had already signed up for the century ride, and I agreed to have him join me for the 35-mile adventure. What the hell was I thinking—and what was he thinking? He was a full-blown Parkinson’s victim with tremors, bad balance, early onset dementia—the whole nine yards. But how would I tell him no—and who was I to tell him no? He was told by his doctors that he shouldn’t try to ride a bike, that his lack of balance made it dangerous. Thankfully he disregarded their warnings and my concerns, as the bike proved to be what kept him “alive” until the disease got the best of his next chapter.

I knew riding my road bike would prove to be a challenge at the speed I anticipated, so I bought myself a big fat beach cruiser with huge 24×4? tires and ape hangers. Dad needed a bike too, so I got him a classic 27-speed comfort bike. He never shifted, said he hated it and it was too complicated, yet he latched on to that bike with love, riding the wheels off of it for the next few months, never taking a ride longer than a few miles, but loving the independence and benefits cycling gave him—a brief respite from his Parkinson’s.

Flash forward to the big day. Dad’s Parkinson’s was in high gear. His balance was horrible, his nerves were kicking, his tremors were heavy, and his muscles were very rigid. It was not looking good. Plus, being stubborn as can be and a little crazy from dementia, Pops had already been in his helmet for five hours prior to the ride.

Dad was helpless and slow as we approached the start. I had to push both bikes up to the crowded staging area. We waited in the back of the pack to avoid clustering. When the crowd took off, Dad couldn’t even get his leg over his bike. I tried to help him and was joined by a nice stranger who saw what was going on. She and I grabbed his rigid leg and swung it over his bike, then together, we grabbed either side of him and ran with him until he was launched almost balance-less toward the crowd ahead. I ran back and grabbed my bike and quickly rejoined him.

He never said a word as he rode. Never stopped at an aid station—probably for fear of not getting back on or off the bike without injury. Never drank a sip of water. Never acknowledged anyone. I rode next to him on the climbs and shifted gears for him in order to make it more bearable.

Our pace was incredibly slow by the halfway point but he kept on pushing. At one point, about five miles from the finish, spectators and emergency staff were getting concerned by his appearance. People were approaching me asking if he was okay as we rode by. At one point I was about twenty feet behind him, and someone asked as I rode by if the old man in front of me was okay, to which I replied, “He’s better than okay, he’s amazing!”

Finally, with the finish line in our sights, I was overwhelmed by the magnitude of what we had done. We finished, he finished, it was finished—we did it. We were in with the last of the last, and it took us a grueling five hours to complete the 35-mile ride, but we did it.

As we got to the finish line, I helped my cold, clammy, sweaty, rigid hero off his bike and onto the curb. He hung his head and stared at the pavement. My eyes were drenched with tears. “Dad, I am so proud of you,” I said in awe. Moments later—and still wearing that damn helmet—he looked up at me and said, “I just couldn’t let you down.”

By far, that was one of the best moments of my life, shared with the man I love the most, doing the thing I love the most.

That was the last time I rode with my dad, since his health, stamina and brain have deteriorated so much. He doesn’t recognize me anymore, and I don’t know if he remembers that day, but I will—always. And I hope that one day I can look at my kids after having dug deep inside of myself to overcome my own battle and say, “I just couldn’t let you down.”

              Check out the results from that year. 974th and 975th across the line out of 978.

Sunday Cycles and Fatsos Pizza in conjuction with Salsa Cycles present the Phoenix premiere of “Reveal The Path”

Sunday Cycles and Fatsos Pizza in conjuction with Salsa Cycles present the Phoenix premiere of

“Reveal The Path”

Monday July 2nd. Entrance at 7:30, starts at 8.

From the filmmakers who brought you the award-winning cycle documentary RIDE THE DIVIDE!

A visually stunning adventure by bike, REVEAL THE PATH explores the world’s playgrounds in Europe’s snow capped mountains, Scotland’s lush valleys, Alaska’s rugged coastal beaches and Morocco’s high desert landscapes. Ride along and get lost in the wonders of the world…
Enjoy the authentic locals living modest yet seemingly fulfilling lives, leading us to question what it means to live an inspired life – however humble or extravagant.
Filmed across four continents and featuring Tour Divide race legends, Matthew Lee & Kurt Refsnider, this immersive film is sure to ignite the dream in you.
Join in as the creators of RIDE THE DIVIDE take you on an adventure that will leave you with an eager desire to chart your own course to far away lands or simply to discover with eyes wide open what’s right around the bend.

Limited to 125 guests.

Monday July 2nd. Entrance starts at 7:30, show starts at 8.

$13.00 per person, includes personal pan cheese pizza. Enjoy the movie w/ 125 like minded folks in the greatest mountain bike pub in North Phx, Fatsos Pizza. This place is the real deal, with number plates and cycling pics on the walls. a huge tap selection, and PBR growlers.

REMEMBER!!! Tickets will not be available UNTIL this Monday June 18th at 10:00 am by calling 480-440-2142. Get yer friends and your designated driver together and buy tickets now. I anticipate a very quick sellout. Surprise guest now pending!! May be c:onsidering post film night ride


We are now in a relationship -SALSA CYCLES and SUNDAY CYCLES- A marriage made on the road less traveled.

We are now in a relationship


A marriage made on the road less traveled.

Sunday Cycles now carries SALSA CYCLES. The official bike of adventurers and The Tour Divide. Come by and check out the line that is SALSA CYCLES!!!



 Their tag line says it all… “Adventure by Bike”  That is what Salsa is all about and you can see it through their bikes!  That is why we love Salsa bikes… Get on one and start your adventure


Ross Shafer built his first road frame in Paradise, California in 1976, and continued to build them under the Red Bush banner between carpentry and bike shop jobs. He finally started building frames full-time when he got a job as head frame builder at Santana Cycles. During that time, he built his first off-road bike (1981) using 650 B wheels.

After a year at Santana, Shafer turned his frame building skills to mountain bikes. Subsequently, Salsa Cycles was born with six custom built bikes utilizing personalized seat angles and the 71-degree head angle Shafer still uses today. His experience with riding road bikes in the dirt convinced him that a mountain bike’s ideal geometry lay somewhere between the steepness of modern road bikes and the slack angles predominant on the mountain bikes of the day.

To further enhance the proper fitting of the frames, he started making custom stems in 1982. Salsa Stems emerged in 1984 as Shafer entered the market of quality cro-moly stems and production frames. Later that year he also introduced the roller cable guide.

He produced 100 Ala Carte production frames before stopping to concentrate on manufacturing stems and producing custom frames. The mass-produced frames reappeared in 1987, due to popular demand.

He designed one of the earliest butted cro-moly handlebars in 1987, which was then made by Tru Temper, and the next year a lighter bulged version was introduced.

This was also the year he began sponsoring the first all-women mountain bike racing team and became an official supplier of stems to the U.S. Olympic team time trial squad.

Fast foward to 2011…Although he now is charged more and more with managerial duties and less with custom frame building, Shafer continues to develop new products. The new Salsa line up is wonderful example of what Salsa is, the man, and the bike.

24 Hour push to raise a few extra $$$ for The Tour De Cure For Diabetes!!


Please help Sunday Cycles Bike Shop reach our goal for fundraising for the Tour De Cure for Diabetes. We are now only $275.00 short of our goal. The event is this Saturday. Even $10.00 will make a difference in someones life, and it is tax deductible. Step up and be a hero today. Please donate!!

Tour de Cure is a series of fund-raising cycling events held in 40 states nationwide to benefit the American Diabetes Association.

The Tour is a ride, not a race, with routes designed for everyone from the occasional rider to the experienced cyclist. Whether participants ride 10 miles or 100 miles*, they will travel a route supported from start to finish with rest stops, food to fuel the journey and fans to cheer them on!

Last year, more than 40,000 cyclists rode in 80 Tour events to support the mission of the ADA: to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

Take the Ride of Your Life.

Welcome our new baby

Here at the old SC, we are super particular about what brands we bring in and why.  We have chosen our brands based on three factors.  All our brands possess the following: They are cutting edge and forward thinking, incredible over-all value for the customer, and excell in customer service and warranty.  That being said, we are very pleased with IBIS, Niner, Santa Cruz, Surly, Kona, Fuji, GT, Salsa, Ventana and our other brands, we were just lacking a lifestyle brand to appeal to the fine folks that aren’t shredding the trails, or tearing up the tarmac. Thus we are very pleased and proud to announce the addition of  Electra Bicycles and Cruisers to our lineup of amazing products.

We will be hosting the valleys largest selection of Electra accessories, a huge variety of bikes, and the service to go along with such a reputable brand.  With their patented “Flat Foot Geometry”, Electra bikes may very well be the epitome of riding an easy chair with the lightweight benefits of a bike twice its cost. Take a moment, browse their site, and let the cruising begin!!

Thanks for being a Sunday Cycles Fan!!!

I know you want more Mexico!

So New Years Day Eve, I had the bug again.  That damn fat bike touring bug.  I took a couple of friends (“rookies”) up into the Seven Springs Wilderness area and we road Jeep trails through riverbeds into the night.

I couldn’t stop thinking, “I should really get my overnight pack and ride this trail to Flagstaff sometime soon”.  As if The cycling gods heard my cry, one day later my friends from Mexico post yet another great analysis of our Mexico Fat Bike Trip.  For those that said they wanted more…………

More Mexico adventures, as seen and told by my buddy Devon Balet. Great job capturing some key moments.